Online Marketing Strategy
Online success starts with an online strategy. Senior managers and directors are under pressure to integrate online media into their business and marketing operations. While most organisations and businesses have established plans for traditional media, few have had the time or specialist knowledge to integrate online media. If you are a marketing manager or communications director you might be asking some of the following questions:
- How do I create an online presence which reflects the needs of my organisation?
- How should I use Facebook, email newsletters, online ads and other online media?
- Who should take responsibility for online marketing - our PR dept, I.T or customer service teams?
- What policies will I need to implement as part of this process?
At Octave Online Communications we take away the uncertainty, fear and knowledge gaps that come with planning online strategy. We have helped public sector organisations and businesses by drafting relevant, reliable and effective online strategies.
If you want to know more about online strategy, contact Paul McGarrity today for a free consultation. Paul has produced online media and marketing strategies for public sector organisations throughout Northern Ireland and for international businesses.
Why not download our handy template on drafting an online marketing strategy?
Check out our Case Study - The Arts Council NI Digital Strategy 2012