Public Relations works by securing favourable editorial coverage in the media. Through positive media stories, you can influence stakeholders and customers and build a stronger and more trusted brand.
PR is one of the most cost effective marketing methods.
Unlike, traditional marketing and advertising which work by placing paid advertisements in the media, proactive PR succeeds in securing media coverage through news stories.
As such, it is more persuasive and engaging.
Contact Octave today to find out how we can improve your media profile.